Sebastiani was born and raised in Sonoma and graduated from Justin Siena High School in Napa.  He earned a bachelor’s degree in political science from Santa Clara University, where he also studied marketing.  In 2004, he joined his father and older brother at Don Sebastiani & Sons as Managing Director of the then fledgling TOG division, where he oversaw the development of and transition towards a direct-to-trade business model and worked in market and brand management, chain management and wholesale distribution.  During his tenure as managing director, TOG grew from an annual case production of 5,000 to 110,000.  In 2010, production is again expected to double to 225,000 cases.  Sebastiani is also Mayor Pro Tem of the City of Sonoma, after having been elected to a four-year term on the City Council in 2006.